Home > How to sell big ideas to internal stakeholders
Posted by admin on February 1, 2016
It’s the age old problem of Marketing and Comms Directors. You have a goal with a great idea, but how do you get buy in from the final decision makers, such as a Board?
We often have numerous campaigns live at the same time and our internal stakeholders always have patient care at the centre of what we do. When I sell in campaign ideas, time and measurable results are of the essence. Here are my five ways to influence stakeholders:
Phil Woodford is Associate Director of Corporate Affairs at University Hospitals of Morecambe Bay NHS Foundation Trust, which has over 5000 staff across five hospitals. His portfolio includes corporate communications, Freedom of Information, membership recruitment, board support and advice, as well as charity and fundraising activities. Twitter: @Phil_Woodford